5 Areas of Focus for HR in 2025

5 Areas focus Hr 2025

As we step into 2025, the HR world continues to evolve, bringing new opportunities and challenges. Here’s a look at some of the key focus areas for HR professionals in the coming year. These insights draw on Maxxia’s expertise within employee benefits and aim to help you navigate the changes, support your team, and make a meaningful impact.

Key Takeaways: 5 Areas of Focus for HR in 2025

1. Financial wellbeing

Money worries are a major source of stress for employees, and can often spill over into the workplace. Research tells us that 73% of financially stressed employees say they would be attracted to another employer that cares more about their financial wellbeing.1

Organisations can help by:

Helping your team feel financially secure doesn’t just reduce stress—it also boosts engagement and loyalty.

More resources:

Download our Financial Wellbeing Guide for an in-depth look with practical steps for HR professionals

2. Embedding and activating organisational culture

A strong organisational culture is the backbone of any successful company, yet many leaders struggle to turn values into action. Some steps that could make culture a daily reality include:

When culture is more than just words on paper, it aligns teams and strengthens your organisation.

More resources:

Read our article on ‘Empowering your B-Suite to talk benefits’ to explore ways you can empower management to boost wellbeing and unlock the full value of your benefits program.

3. Strategic workforce planning

With economic uncertainties and talent shortages, a strategic approach to workforce planning is more important than ever. Gartner research shows that 76% of chief human resource officers surveyed are investing in their EVP to support current employee engagement and to support attraction and retention.2

Consider:

More resources:

Watch our video to find out more about the current talent challenge in Australia.

Read our guide ‘The War on Talent’ to discover how employee benefits can help enhance your talent acquisition and retention initiatives.

4. Enhancing Employee Value Proposition

A strong Employee Value Proposition (EVP) is key to attracting and retaining great talent. Hays recruitment reports that 63% of employees say they would stay with their employer because of the benefits offered.3

Focus on:

A compelling EVP can make all the difference in today’s competitive talent market.

More resources:

Read our article ‘Doing More with Less’ to explore how you can ensure your benefits program is reaching its full potential.

5. Flexibility and inclusion

The demand for flexible and inclusive work environments isn’t going anywhere. To meet these expectations:

More resources:

Watch our exclusive interview with Maxxia, PageGroup Managing Director – Victoria, Leith Ramsay as he shares his thoughts on a diverse and evolving workforce.

These focus areas offer a roadmap for HR professionals to navigate the shifting workplace landscape. By addressing financial wellbeing, culture, and your EVP you can support your people while driving organisational success.

At Maxxia, we’re here to help you on this journey. Whether it’s through salary packaging, financial wellbeing programs, or workforce planning tools, we offer tailored solutions to support your goals. Explore more resources and insights at the Maxxia Resources Hub.

1. PwC, Employee Financial Wellness Survey, 2023

2. Gartner: EVP Benchmarks: CHRO and Employee Perspectives- 16 October 2024- ID G00821303

3. Hays FY24/25 Salary Guide Australia

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